Today at Kogan they have implemented the world's first "Internet Explorer 7 Tax". The new 6.8% tax comes into effect today on all products purchased from Kogan.com by anyone still insistent on using the antique browser.
But don't worry, unlike other taxes, they are making it easy to get around this one with a simple upgrade away from IE7 .

The way they have been able to keep their prices so low is by using technology to make their business efficient and streamlined. One of the things stopping their efficient is the web team at Kogan spending a lot of time making Kogan's new website look normal in IE7. This is an extremely old browser, so from today, anyone buying from the site who uses IE7 will be lumped with a 6.8% surcharge - that's 0.1% for each month IE7 has been on the market:



It’s not only costing Kogan a huge amount of money, it’s also affecting any business with an online presence, and costing the Internet economy millions.
Customers who enter Kogan's site using Internet Explorer 7 can avoid the impost by simply downloading an up-to-date browser such as Google Chrome, Mozilla Firefox, Safari, Opera or even a more recent version of Internet Explorer.



As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit..
This will help to increase Kogan's efficiency, help keep prices for all smart shoppers down, and hopefully help eradicate the world of the pain in the rear that is IE7!

So, what are you waiting for? Time to upgrade your browser!